The brand expresses a modern and chic style, with common and natural makeup to realize “No More Normal”. It is a common makeup that anyone can use. It effortlessly draws attention and can win one’s heart even if applied lightly. It should not be “your makeup”, but “you, wearing the makeup” that grabs attention. Include dailism, all clean balm to help you achieve this season's hottest looks. The brand entered Korean department stores like Lotte, AK and Shinsegae.