Shin Saimdang was the 1st feminist in Korean history. As an artist, she was known for her delicae beauty. Her calligraphy was thoughtfully written, with nobility and elegance, serenity and purity, filled with the lady's virtue. She represented the strength and the ability for a woman to find social success and happiness. She built the foundation for a brilliant culture in Korea. As part of her beauty routine, Saimdang used natural ingredients found in her garden. Nowadays she is the image of the Korean banknote 50,000 won.
Named after Saimdang, the goal of the brand is to become the best cosmetics company in the world by emulating Shin Saimdang's beauty, strength and love of nature. Characteristics of products include:
- Providing ALL-NATURAL, EFFECTIVE, PREMIUM products based on ANCIENT ASIAN HERBAL MEDICINE and PHILOSOPHY.
- Using precious ingredients to produce unique and groundbreaking products, collaborating with famous fashion designers, calligraphers and artists in the design of products.
- Pursuing LOHAS products, using natural preservatives and avoiding harmful chemical ingredients.
The company provides a wide range of products with unique brand names: Zavoye, Inhyunjin+ , Saromae, Rosaeng, Chiwu Cheonwang, Saimdang, Danbit, Lisil and A'some, to fit different needs of consumers.